PrettyLittleThing and Krispy Kreme® have joined forces for their inaugural collaboration across the UK and Ireland! This unique partnership introduces three brand-new, custom doughnuts that blend the essence of Krispy Kreme and PrettyLittleThing.
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To celebrate these delectable creations, Krispy Kreme and PrettyLittleThing are launching 'Pretty Little Fling,' an exclusive YouTube series produced by Cowshed Collective that merges dating with doughnuts. Hosted by the current 'IT GIRL' and PLT ambassador, Indiyah Polack, romance is in the air this spring as Indiyah attempts to pair up a diverse group of guests from the public and familiar faces.
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Expressing her enthusiasm about hosting the series, Indiyah remarked, "I'm thrilled to be the face of the new PrettyLittleThing and Krispy Kreme dating series. Hosting my own dating show was incredibly fun, and I can't wait for you to watch the series and see all the exciting moments we shared!"
Premiering its first episode on Sunday, March 17th, the YouTube series promises a delightful blend of entertainment and dating. Fashion icon Indiyah will play matchmaker to special guests Joanna Chimonides, Anastasia Kingsnorth, and Bryon Denton. These guests will date ten charming bachelors and receive guidance from Indiyah and other guests to navigate the complexities of modern dating, complete with intriguing challenges and surprises.
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Joanna Chimonides expressed her excitement, saying, "After not finding love in the villa, I'm looking forward to finding my match on this new series with PLT and Krispy Kreme. We had a blast filming, and I can't wait for you all to join me (hopefully) finding love over some unicorn doughnuts!"
Emma Colquhoun, Chief Customer Officer at Krispy Kreme, shared her excitement about the collaboration, stating, "We're thrilled to partner with PrettyLittleThing to create not only the season's most visually appealing doughnuts but also to bring this entertaining content series to life. Krispy Kreme has always been about sharing moments and spreading joy, and Pretty Little Fling perfectly encapsulates this by bringing people together over delightful doughnuts."
The exclusive bespoke doughnuts will be available in Krispy Kreme shops and online from March 11th to May 19th. The official premiere date for the YouTube series is March 17th, with episode two airing on March 24th and episode three concluding the series on March 31st. Let's hope that love blossoms throughout the series.
Catch the series exclusively on PLT's YouTube channel at https://www.youtube.com/@PrettyLittleThing.
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